Home > Social Networking, Web Application Development > Tapping into the power of Facebook

Tapping into the power of Facebook

My colleagues and I have been discussing ways of using Facebook for the organization.  Specifically, what kinds of Facebook applications could/would be build with ColdFusion/Flex that would be worth projects paying us for. I think Ray Camden’s article about building Facebook apps with Coldfusion got started.  Adobe is also putting resources into Facebook application development. The Washington Post has run a few articles about Facebook applications, the people that build them, results, and lessons learned from the experiences.  Today’s article by Kim Hart and Megan Greenwell point specifically to non-profits, which pertains directly to us.

Turns out that Causes, which until recently had been the most popular Facebook application, has not translated into dollars for non-profits.  They point out some interesting reasons why and draws comparisons to political candidates’ hugely successful fundraising efforts through social networking.

This brings us back to our still burning question.  What to build?  How would our organization use Facebook and a Facebook application in their work?  Questions left still unanswered but not abandoned.  Today’s article in the Post, though gives us more food for thought.

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